Oma's Spirits, LLC
Enjoy the Schwips!
Type of Security
Revenue Share
Percentage Revenue
5%
Days Left
1
Founded Sep 2016
Chicago, IL
Food Service
Highlights
Handcrafted, small batch natural cherry-infused vodka.
- Gold Medal (92 rating) from the Beverage Tasting Institute
- Third generation family recipe using only real cherries from Traverse city, MI
- Signed with 5 Illinois distributors and the largest distributer of Michigan
Target
$25,000 - $100,000
About Oma's Spirits, LLC
Oma's Spirits was launched to bring Hedy Steinbart's (our "Oma") family recipe for cherry infused vodka into the marketplace. My Oma has been making cherry infused vodka since 1952 when she immigrated to the United States after WWII. To this day, she still handcrafts her speciality product in her kitchen in Lansing, Michigan to share with friends and family.
The product pays homage to Oma's Midwest roots as the grains for the vodka are grown in Michigan, the cherries are from Traverse City, Michigan and the product is handcrafted in Gurnee, Illinois. By teaming up with industry veterans the branding, marketing, and go-to-market strategy is being overseen by experts who have 20+ years in their respective disciplines and have launched and help develop prominent brands such as Malibu Rum, Seagram's Gin, Jameson Irish Whisky, Bushmills Irish Whisky, Wild Turkey, Beefeater Wet Gin, Glen Parker Single Malt Scotch, Smirnoff Vodka.
Why You Should Invest
Oma's is a premium product backed by industry experts in the fast growing artisan spirits space. Oma's is unique to the market in that it is infused with natural cherries. The infusion process creates a full mouthful of flavor, lush mouthfeel, and a deep ruby red color. This is in contrast to today's market of flavored vodka's which is overcrowded, made with chemicals, is of poor quality, and is experiencing a declining market.
In a professional tasting competition, Oma's received a Gold Medal (92 rating) from the Beverage Tasting Institute. They describe it as "medium reddish, mahogany color. Attractive aromas and flavors...a tingling, elegant medium - long, allspice finish...true to fruit vodka". You can go to www.tastings.com, enter 'Oma's" to see the placement.
The authenticity and heritage behind the brand has wide appeal to millennials (21-34 year olds) who are most likely to change their drinking habits. We are starting with a soft launch in millennial concentrated areas in Chicago before bringing the brand to Michigan and the tri-state area (NY, NJ, CT) where 22 million millennials live within a 200 mile radius.
Oma's teamed up with a strategic alliance of five Illinois distributors who cover the entire state of Illinois to launch on February 13th, 2017. These distributors include Burke Beverage, Chicago Beverage Systems, Lamonica Beverage, G&M, Rinella Company and Koerner Distribution. In addition to the launch in Chicago, Oma's will be sold throughout Michigan in March, and will be offered online with a number of online retailers focused on the artisan space.
How We Intend to Make Money
Oma's has signed with distributors in Illinois and the largest distributor in the state of Michigan, Great Lakes Wine and Spirits. We are also finalizing agreements with online retailers throughout March, 2017. Our recipe and label have been approved by the TTB and we have licenses to produce and sell our product in Illinois. We have spent nine months getting to this point and are in a great position to start generating revenue. Our first PO's have been processed in January and given our online presence, and established distributor relationships, Oma's is on track to be selling in multiple states by the end of 2017.
We will be selling Oma's to distributors for $18.50 so the investor pool can expect to receive 92.5 cents for every bottle sold. With a limited launch focused on Chicago, we are forecasting 3,000 cases (6 750ml bottles) to be sold in 2017.
Try Oma's Cherry Infused Vodka today at:
https://www.ezras.com/products/oma-s-cherry-infused-vodka
Why We are Raising Capital, and What We’ll Do with It
The partners of Oma's Spirits have been perfecting our product, market testing our label, and planning our go-to-market strategy since March of 2016. Since then, we have successfully raised $350,000 for our soft launch in Chicago. This covers the cost of a brand ambassador in Chicago, and marketing costs for bars and restaurants who have pre-ordered our product.
The additional capital will be used to make our second production run which will be needed to fill PO's and support our marketing efforts online and in the Chicago marketplace. If the capital raise is successful, and we are able to raise $100,000, we will have the necessary marketing support to expand throughout Michigan and prepare for our launch in the tri-state area.
Team
Kyle Miller
CEO / Omas Grandson
Okemos
Indiana University
Dave Perry
Chairman of the Board of Managers
Walter Marcinowski
Head of Marketing
Robert Kutyla
Head of Branding and Marketing Communication
Gregory Feldman
Master Distiller
Scott Bishop
Head of Social Media
Documents
overview and terms
Fundraising Description | |
Type of Security | Percentage Revenue |
Revenue Share | 5% |
Target Minimum Raise Amount | Target Maximum Raise Amount |
$25,000 | $100,000 |
Minimum Investment | Cap |
$100 | 2X |
Perks | |
Invest $1,000 or more | You will be mentioned on our website as an investor with your quote on the taste profile of the product. |
Invest $15,000 or more | Oma's Spirits will ship you six 750ml bottles of Oma's Naturally Infused Cherry Vodka through a distributor, directly to your front door. *pending state law and other potential restrictions |